Ari is Sr. Manager, Brand Storytelling Copy and Editorial for Roland. He lives in Seattle with his wife and dogs and enjoys the woods, rain, and coffee of his region.

Following roles at Roland Australia and Gibson, Braegen is now owner of ToneKey Imports and Learn Guitar Today. Based in Melbourne, he has an extensive background as an international touring musician.

CHERSEA is a one-of-a-kind expressionist-inspired electro-pop artist whose music stimulates the mind, body, and soul. She has shared the stage with Reggie Watts, Brian Wilson, Rich Aucoin, Allen Stone, and Moby.

David is a Baltimore guitarist, currently playing with Catholic School Dropouts. He's played, teched, and toured globally with Jimmie's Chicken Shack, The Kelly Bell Band, Hall and Oates, and many others.

David is a New Zealand-based audio-visual and lighting solutions wizard, as well as a skilled content creator. Currently a Creative Media Producer, he formerly worked at Roland Australia for six years.

A self-proclaimed "guitar nerd," Ed is Product Head of Product Management at Roland Australia. He’s also a cat petter, picture taker, and occasional aerospace engineer.

Fletcher is a Knoxville Tennessee-bred, North Yorkshire-based writer and musician who is also founder and front man for the Sub-Gents. His articles appear in Reverb, Tone Report, and many other outlets.

A prolific journalist and copywriter, Henry has written for NME, Guardian, Telegraph, Classic Rock, Total Guitar, and many other outlets.

Lee is a freelance content writer, copywriter, and YouTube and content marketing strategist. His work appears in Professional Music Technology and elsewhere.

Originally from Hamilton, New Zealand, Matt is National Sales Manager at Roland Corporation Australia. A longtime MI industry veteran, he’s also worked at NZ Rockshop and is a gigging guitarist.

Michael was the longest-serving editor-in-chief of Guitar Player. Currently, he runs the Guardians of Guitar website, creates content for guitar-gear manufacturers, and was Content Director for Modern Drummer magazine.

Paul is Executive Editor at SOS Publications after 30-years as Editor of Sound on Sound. Self-described as a “lapsed electronics engineer,” Paul is half of Cydonia Collective producing cinematic chillout music.

Peter is a Melbourne-based writer, guitarist, podcaster, comedy fan, and aging goth. His work appears in Guitar World, Aus Guitar, StarWars.com, Mixdown, Beat, I Heart Guitar, Lucasfilm, and many others.

Rod is Brand Storytelling Copywriter, BOSS. His writing has appeared in outlets like Guitar World, Music Radar, Guitar Player, and numerous others. He’s also a lifelong musician.

Based in Bath, UK, Stuart is a veteran music tech journalist for Music Radar, Total Guitar, and more. In addition to his many publication credits, he was the editor of Rhythm.

Jim is Sr. Global Product Content Writer/Editor for BOSS and Roland. He's also a guitarist, composer, producer, audio engineer, and certified gear nut.

Jack is Global Digital Marketing Lead at BOSS. He loves guitars, tattoos, and analyzing data.